I specialize in user experience, user interface design, analytics, e-commerce, customer acquisition, growth & data-focused design. I have a passion for the outdoors, mountain biking, gravel cycling, road cycling.
I live at the intersection of marketing, analytics, design, digital development, and product development. I focus on customer acquisition, activation, and retention.My responsibilities include:
As a freelancer, I help solve problems and accomplish company and organization goals by using the internet. I focus on growing direct to consumer + retail businesses through digital.
I help businesses leverage design to create usable and valuable customer experiences. I am extremely passionate about Usability, User Experience, User Interface Design, eCommerce and Conversion Rate Optimization.
My role is a blend of the following:
I use strategy, technology, marketing and analytical expertise to help HIA Velo exploit and leverage the vast amounts of customer and market data from sources as diverse as competitive intelligence, web analytics, customer databases, marketing campaigns and trending social media discussions.
In addition to the sourcing and management of the technology pieces being bolted together to create customized marketing automation solutions, I am also in charge with delivering coordinated and measurable marketing campaigns across multiple channels.
I eliminate the subjective opinions that have historically driven marketing strategies and replace them with data and technical analysis that clearly identify the ROI for all marketing initiatives.
As a freelancer, I help solve problems and accomplish company and organization goals by using the internet. I focus on growing direct to consumer + retail businesses through digital.
I help businesses leverage design to create usable and valuable customer experiences. I am extremely passionate about Usability, User Experience, User Interface Design, eCommerce and Conversion Rate Optimization.
While at Acumen Brands, I became an instrumental figure in growing Country Outfitter from a small-scale business to national prominence. In a matter of months, Country Outfitter’s Facebook fan base grew by 7 million. My work in design, user experience, social media, and online marketing catapulted a local brand to a nine-figure annual run rate and enabled the company to raise a $93 million round of venture capital.
My responsibilities included the following:
While at Perks, I worked closely with the development team, graphic design team, and marketing department to deliver engaging content that meets the expectations of our customers.
My responsibilities included the following:
While living in Seattle I was a part of a small Microsoft team that designed and developed Microsoft’s first Social Media Device, the Microsoft KIN.
I was one of only a few people on the team that created the interface, helped with the interactions on the device and also helped with the user experience. The Microsoft division that was responsible for the production of the KIN was the Premium Mobile Experiences (PMX) Division.
The Kin project was first known by the codename Project Pink, and began under direction of Microsoft executive J Allard. In order to gain a head start, Microsoft acquired Danger Incorporated, which built the Danger Hiptop/T-Mobile Sidekick, in 2008.
The project was managed by Roz Ho, a corporate vice president at Microsoft. Internally, the team used the slogan "Truly Madly Deeply Pink". While living in Seattle I was a part of a small skunkworks team that designed and developed Microsoft’s first Social Media Device, the Microsoft KIN.
My responsibilities included the following:
I designed products that created a positive user experience. My duties included analyzing consumer requirements and conducting market research to create or improve digital products and interfaces. I worked closely with industrial designers, engineers, and product managers to create prototypes and user interfaces for operating systems primarily for mobile devices.
If you want to get in touch or collaborate with me you can send me a message by filling out the form below. I'm pretty quick to respond.