I’m an Autodidact, Designer and Digital Strategist. Most importantly, a human. I help solve problems and accomplish company and organization goals by using the internet.
I focus primarily on growing direct to consumer + retail businesses through digital.
I am passionate about working with outdoor companies and helping them succeed in the digital space.
I am driven by a deep level of empathy for the businesses that I collaborate with and their customers, passion for the quality of my craft, the drive for knowledge, improving my skills and persistent curiosity.
I am a multi-disciplinary, creative & marketing technologist that specializes in technology, analytics, ecommerce, user experience, customer acquisition, growth & data focused design and strategy.
While at Acumen Brands, I became an instrumental figure in growing Country Outfitter from a small-scale business to a national prominence. In a matter of months, Country Outfitter’s Facebook fan base grew by 7 million. My work in design, user experience, social media and online marketing catapulted a local brand to a nine-figure annual run rate and enabled the company to raise a $93 million round of venture capital.
- Customer Acquisition
- Social Ad Campaigns
- Email Campaign & Growth
- User Experience
- Product Design
- Photoshop & Illustrator
- Data & Analytics
- A/B Testing, Funnel Analysis, Segmentation Analysis
- Strong sense of purpose
- Relentless pursuit of success
Mobile app user interface design + user experience for both Android and iPhone platforms.
- Mobile User Experience & User Interface Design
While living in Seattle I was a part of a small Microsoft crew that designed and developed Microsoft’s first Social Media Device, the Microsoft KIN. I was one of only a few people on the team that created the interface, helped with some of the interactions on the device and also helped with the user experience.
I was one of the early User Interface Designers on the team so I have tons of conceptual work that never went into the final product. The Microsoft division that was responsible for the production of the KIN was the Pioneer Studios group, a part of Microsoft PMX and Mobile team.
Due to a non-disclosure agreement I am not able show any of the concept work.
ALLIED CYCLE WORKS
- User Experience / Wireframes
User Experience Design for the ALLIED CYCLE WORKS bike builder. I created these wireframes in Adobe XD. I also worked with a development firm, FEW, collaboratively to work though the build out of the application. The application was built in REACT JS as a standalone app, agnostic of framework and ties into the Shopify API.
You can see the bike builder here: ALLIED BIKE BUILDER