Dustin O Williams
Dustin O Williams
User Experience & Growth Focused Designer

I'm a multidisciplinary designer + marketer focused on design for growth.


My focus.

I’m an Autodidact, Designer and Digital Strategist. Most importantly, a human. I help solve problems and accomplish company and organization goals by using the internet.

I focus primarily on growing direct to consumer + retail businesses through digital.

I am passionate about working with outdoor companies and helping them succeed in the digital space.

About me.

I am driven by a deep level of empathy for the businesses that I collaborate with and their customers, passion for the quality of my craft, the drive for knowledge, improving my skills and persistent curiosity.

I am a multi-disciplinary, creative & marketing technologist that specializes in technology, analytics, ecommerce, user experience, customer acquisition, growth & data focused design and strategy.

While at Acumen Brands, I became an instrumental figure in growing Country Outfitter from a small-scale business to a national prominence. In a matter of months, Country Outfitter’s Facebook fan base grew by 7 million. My work in design, user experience, social media and online marketing catapulted a local brand to a nine-figure annual run rate and enabled the company to raise a $93 million round of venture capital.

Excellent at:

- Customer Acquisition

- Social Ad Campaigns

- Email Campaign & Growth

- E-commerce

- User Experience

- Product Design


- Photoshop & Illustrator

- Data & Analytics

- A/B Testing, Funnel Analysis, Segmentation Analysis

Other Skills

- Strong sense of purpose

- Relentless pursuit of success

- Collaborative



Dustin is a very talented and creative person that I learned a great deal from in my own design development.
— Steve Manatt - Owner + Designer @ Manatt Web, LLC
Dustin and I worked together for several years. During this time, he is proven to be a very talented and dependable person. He is highly skilled in many areas range from exceptional graphics design to system and database development. He is a person I will recommend anytime.
— Edmond Choy - Team Leader - Chief Data Architect @ First Orion
Dustin managed a team of graphics desingers in our company and oversaw all aspects of creative design for web, print and interactive media. His ability to quickly understand a client’s creative direction, produce top notch creative designs and complete the work on schedule was remarkable. I could always count on Dustin to overperform!
— Steve Timmerman - Sales Team Leader @ Smartsheet



Recent project.

Mobile app user interface design + user experience for both Android and iPhone platforms.


Notable projects.

Microsoft KIN
- Mobile User Experience & User Interface Design

While living in Seattle I was a part of a small Microsoft crew that designed and developed Microsoft’s first Social Media Device, the Microsoft KIN. I was one of only a few people on the team that created the interface, helped with some of the interactions on the device and also helped with the user experience.

I was one of the early User Interface Designers on the team so I have tons of conceptual work that never went into the final product. The Microsoft division that was responsible for the production of the KIN was the Pioneer Studios group, a part of Microsoft PMX and Mobile team.

Due to a non-disclosure agreement I am not able show any of the concept work.


- User Experience / Wireframes

User Experience Design for the ALLIED CYCLE WORKS bike builder. I created these wireframes in Adobe XD. I also worked with a development firm, FEW, collaboratively to work though the build out of the application. The application was built in REACT JS as a standalone app, agnostic of framework and ties into the Shopify API.

You can see the bike builder here: ALLIED BIKE BUILDER



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