ALLIED CYCLE WORKS

While at ALLIED, my role was a blend of the following:


- E-Commerce
- Marketing
- Technology
- Brand Development

I use strategy, technology, marketing and analytical expertise to help ALLIED exploit and leverage the vast amounts of customer and market data from sources as diverse as competitive intelligence, web analytics, customer databases, marketing campaigns and trending social media discussions.

In addition to the sourcing and management of the technology pieces being bolted together to create customized marketing automation solutions, I am also in charge with delivering coordinated and measurable marketing campaigns across multiple channels.

I eliminate the subjective opinions that have historically driven marketing strategies and replace them with data and technical analysis that clearly identify the ROI for all marketing initiatives.

The responsibilities of my role include:

Advertising & Promotion
- Mobile Marketing
- Display Advertising
- Content Advertising
- Retargeting Advertising
- Social Advertising
- Video Advertising
- Print (Analog) Advertising

Content & Experience
- Curation & Enabling User Generated Content (UGC)
- Content Marketing
- Optimization, Personalization & Testing
- Search Engine Optimization (SEO)
- Prospecting & Lead Generation Strategies
- CMS & Web Experience Management
- Email Marketing, Optimization & Automation

Social & Relationships
- Social Media Marketing & Monitoring
- Brand Advocacy
- Influencer Marketing
- Community & Reviews
- Feedback & Chat
- Customer Experience & Success

E-Commerce & Technology
- E-Commerce Platform & Technology Stack
- Channel & Partner Marketing
- Affiliate Marketing & Management
- E-Commerce Marketing

Brand & Design
- Creative, Brand & Design Direction
- User Interface Design
- User Experience

Data
- Marketing Analytics & Performance
- Mobile & Web Analytics
- Spreadsheet Data, Pivot Tables & Trending
- Dashboards & Data Visualization
- Tag Management & Data Integration
- Trend & Behavior Patterns

Other projects: 

Dustin O. Williams